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Indian Whiskies To Conquer The World? Pernod Ricard To Hard Sell Blenders Pride, Imperial Blue Globally
The Indian whiskies could find consumers across the Americas, Southeast Asia, besides tapping the Middle East and African markets.
The Indian arm of the French alcohol gaint Pernod Ricard has been given the controlling rights to build global markets for three big local whiskies – Blenders Pride, Imperial Blue and Royal Stag.
This will mark first such move by any multinational alcohol company. Pernod Ricard has bestowed the status of a brand company to the Indian subsidiary, giving it the ownership to develop international markets, the Times of India reported.
The move will also elevate Pernod Ricard India's status at par with Irish Distillers which owns Jameson Whisky, Polish vodka maker Wyborowa and Swedish owner of Absolut vodka, V&S Group.
