New Delhi : Fireside Chat on “How Consumer Behaviour Trends are Influencing Product Categories"

IFCCI organized the Fireside Chat on “How Consumer Behaviour Trends are Influencing Product Categories" at Reve, Aerocity, New Delhi.

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IFCCI’s Consumer Goods & Services Committee alongwith Retail Committee organized the Fireside Chat on “'How Consumer Behaviour Trends are Influencing Product Categories on Wednesday, 26th February 2020 at Reve, Aerocity, New Delhi. The Session was led by the new Chairman of IFCCI Consumer Goods & Services Committee, Mr. Mohan Kumar. 

Ms. Payal S. Kanwar, Director General, IFCCI welcomed participants to the Session. The Panel was moderated by Mr. Rishab Suresh, Co-Founder & CEO, The Gourmet Jar who was in conversation with Mr. Mohan Kumar, Executive Vice President & Whole Time Director, Michelin India and Ms. Shefali Sapra, Director-Corporate Communications, Public Affairs & Regulatory, Danone India. 

Discussion revolved around interesting topics such as change in consumer behaviour trends in the past five years, the most impacted product categories, how do companies keep a track of changing trends, how do companies react to such changes strategically, value addition and experience sharing being main factors of consideration and the impact of rental models on brands in today’s world. 

The Panel Discussion was followed by an interactive session with participants. 

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