IFCCI Beyond Design Thinking: Ethnographic Listening for Insights and Innovation

IFCCI in association with FUEL, Pune invites you to a dynamic workshop on 'Beyond Design Thinking: Ethnographic Listening for Insights and Innovation'

The Indo French Chamber of Commerce & Industry (IFCCI) in association with 
FUEL (Friends Union for Energising Lives), Pune
invites you to a dynamic half day workshop on
‘Beyond Design Thinking: Ethnographic Listening for Insights and Innovation’.

In today’s complex business environment, listening isn’t just a soft skill, it’s a strategic advantage. Whether you're leading a team, designing a product, managing change, or serving customers, your ability to truly understand people can make the difference between guesswork and breakthrough.

This hands-on workshop goes beyond traditional Design Thinking to explore the power of Ethnographic Listening, a disciplined, empathetic, and insightful way of observing and decoding human behaviour. Drawing from ethnography, psychology, and innovation practice, we’ll uncover how to listen like a researcher and act like a strategist.

Participants will learn how to:

• Listen deeply to employees, customers, and stakeholders.
• Distil hidden insights from everyday conversations and observations.
• Apply empathic methods in leadership, HR, sales, marketing, and product development.
• Build a culture of understanding, not just efficiency.

Ideal for cross-functional professionals across industries - including CXOs, HR leaders, marketers, team leaders, CX teams this session blends frameworks, real-world examples, and experiential exercises to leave you with a mindset and toolkit for more human-centred decisions.

Appended below are the details of the workshop:

• Date: Wednesday, 16^th July 2025
• Time: 02:00 PM – 06:00 PM (includes a 15-minute tea/coffee break) followed by networking hi tea
• Venue: Pune

Registration Fee : (click here for bank details)

• Members: INR 2000/ + 18% GST = INR 2360
• Non-Members: INR 3000/ + 18% GST = INR 3540

In case you’re not based in Pune, kindly nominate your colleagues to be part of the event

Request you to kindly RSVP with the following details to rucha.awati(@)ifcci.org.in

• Name:
• Email:
• Contact Number:
• Designation:
• Company Name:

Kindly note:

• Registration is mandatory with limited seats
• Cheque can be made in the name of 'Indo-French Chamber of Commerce and Industry' and couriered to the IFCCI Mumbai Office (Ador House Building) or alternatively, you may choose to do an online transfer
• The delegate fee is non-refundable, however, changes in nominations will be accepted
• Confirmation mails for the event will be sent only after full payment has been received in our account

Looking forward to your participation!