IFCCI Beyond Design Thinking: Ethnographic Listening for Insights and Innovation

IFCCI in association with FUEL, Pune invites you to a dynamic workshop on 'Beyond Design Thinking: Ethnographic Listening for Insights and Innovation'

The Indo French Chamber of Commerce & Industry (IFCCI) in association with FUEL (Friends Union for Energising Lives), Pune
invites you to a dynamic half day workshop on: 
‘Beyond Design Thinking: Ethnographic Listening for Insights and Innovation’.

In today’s complex business environment, listening isn’t just a soft skill, it’s a strategic advantage. Whether you're leading a team, designing a product, managing change, or serving customers, your ability to truly understand people can make the difference between guesswork and breakthrough.

This hands-on workshop goes beyond traditional Design Thinking to explore the power of Ethnographic Listening, a disciplined, empathetic, and insightful way of observing and decoding human behaviour. Drawing from ethnography, psychology, and innovation practice, we’ll uncover how to listen like a researcher and act like a strategist.

Facilitated by Manoj Kothari, Co-founder and Chief Strategist at Turian Labs, a leading foresight and design research firm, the session draws on his 25+ years of experience across innovation strategy, ethnographic research, and Design Thinking. Manoj has worked with global corporations, startups, and policy makers, helping them unlock human insights to drive meaningful change.

Participants will learn how to:

• Listen deeply to employees, customers, and stakeholders.
• Distil hidden insights from everyday conversations and observations.
• Apply empathic methods in leadership, HR, sales, marketing, and product development.
• Build a culture of understanding, not just efficiency.

Ideal for cross-functional professionals across industries - including CXOs, HR leaders, marketers, team leaders, CX teams this session blends frameworks, real-world examples, and experiential exercises to leave you with a mindset and toolkit for more human-centred decisions.

Appended below are the details of the workshop:

• Date: Wednesday, 16^th July 2025
• Time: 02:00 PM – 06:00 PM (includes a 15-minute tea/coffee break) followed by networking hi tea
• Venue: Pune

Registration Fee : (click here for bank details)

• Members: INR 2000/ + 18% GST = INR 2360
• Non-Members: INR 3000/ + 18% GST = INR 3540

In case you’re not based in Pune, kindly nominate your colleagues to be part of the event

Request you to kindly RSVP with the following details to rucha.awati(@)ifcci.org.in

• Name:
• Email:
• Contact Number:
• Designation:
• Company Name:

Kindly note:

• Registration is mandatory with limited seats
• Cheque can be made in the name of 'Indo-French Chamber of Commerce and Industry' and couriered to the IFCCI Mumbai Office (Ador House Building) or alternatively, you may choose to do an online transfer
• The delegate fee is non-refundable, however, changes in nominations will be accepted
• Confirmation mails for the event will be sent only after full payment has been received in our account

Looking forward to your participation!