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IFCCI MarCom Working Club Meet

The MarCom Working Club of the Indo-French Chamber of Commerce & Industry (IFCCI) organised a virtual Session on "Building Brands" on 11th July 2023.


Date: 11th July 2023

Time: 4:00 PM - 5:00 PM

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The first meeting of the MarCom Working Club of the Indo-French Chamber of Commerce & Industry (IFCCI) was organised as a virtual Session on "Building Brands" on 11th July 2023.

Ms. Rishika Roy, Head – Committees & Partnerships, IFCCI welcomed the participants and speakers and gave a brief overview of the IFCCI Committees and Working Clubs that facilitates member interactions.

Mr. Nikhil Kant, Head of Brand – Even presented the concept of brand building differentiation using content and shared his insights on branding, digital advertising, the art of content and content integration with some great examples from his professional journey with Coca-Cola, BJP, Uber (Global Social Media Lead). He explained the art of content and shared examples of a few campaigns he has used in Even. He also gave an overview of the content integration and the 3P Model (Purpose, Personalities, Properties) that he uses in his day-to-day life.

Ms. Nikita Rustagi, Regional Director, centdegrés India talked about the Power of Purpose and highlighted the importance of defining core for a powerful outcome through some classic branding examples. She also gave a brief about the brand foundation and its 6 elements (Purpose, Vision, Mission, Values, Personality, Positioning).

In the brainstorming and interactive session participants introduced themselves and seeked advice and quick solutions to the challenges they face as well as their success stories - The session was attended by 50+ MarCom professionals from IFCCI member companies like Alliance Française de Bombay, Mahindra Industrial, Sopra Steria, Sopra Banking Software, Discover Collection Club, Socomec, Atithi Voyages, Egis, Mane India, Hemant Sahai & Associates, AMT Legal, Dua Associates, ASA to name a few.

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