French Business School Enhances Classroom Teaching With Virtual Reality

NEOMA Business School, France, introduces 2022 strategic plan to attract Indian students, writes Sheetal Banchariya

The mission of business schools is changing across the globe as most of the B-schools are focussing on developing soft skills in students such as collaboration, communication and adaptability. “ To make students agile and creative, we need skill training rather than career training. A strong mindset for lifelong learning will be one of the most crucial skills needed by the future workforce,” says Benoit Anger, associate dean, NEOMA Business School, France. 

The B-school unveiled its 2022 strategic plan to strengthen its visibility among the Indian students and the local academic network with a vision to welcome 5,000 international students at its campus spread across Paris, Reims and Rouen. The strategic plan aims at developing synergies between various activities at the school around four aspects – programmes, research, executive education and companies. 


NEOMA Business School is one of the few B-schools across the world that has adapted a digital approach while imparting business education. As many as 2000 students from various programmes at the school study business cases and theories through an in-house mobile application and a virtual reality (VR) headset.  The classes are divided on the basis of their activities that include VR lessons, traditional teaching and group discussions. 

“The introduction of VR business lessons increases students concentration and curiosity as they can choose a case-study to pursue and classroom teaching is facilitating in sync with the VR lessons,” says Benoit. 


With changing political scenario, strict visa norms and reducing job opportunities, Indian students are being discouraged to study in popular foreign destination. In such a scenario, popularity of France is on a rise. “Two years ago, there were close to 4000 Indians in France, which has doubled now. This reveals how Indian students are no longer sticking to the most-popular countries for pursuing their higher education,” says Celine Davesne, associate dean for programmes, NEOMA Business School. 

French government is aiming to increase the influx of Indians by 2020 and accommodate as many as 10,000 Indian students. France offers rewarding stay-back options for Indian students and allow them to remain in France for 24 months after completing their education through a visa renewal process. Government of France also provides subsidy to international students and reimburses one-third of their accommodation expense.

Programmes at NEOMA Business School

  • MSc in Supply Chain Management 
  • MSc in Marketing French Excellence 
  • MSc International Master’s in Luxury Management 
  • Global BBA programme 
  • Master’s in Management 

Source : Education Times

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