Bhaane Is Bringing French Sneaker Brand Veja To India With A Limited Edition Drop

Bhaane is bringing French sneaker brand Veja to India with a limited edition drop - new eco-friendly addition to Bhaane’s pop-up at India Art Fair 2020.

When two brands share mindfulness, fair practice and a love for clean design, their collaboration is nothing short of divine. Anand Ahuja's multi-brand sneaker store Veg-Non Veg and clothing label Bhaane are indicative of two of his greatest passions in life besides basketball and a certain Bollywood star. After appointing Nimish Shah of Shift as the creative director at Bhaane, the brand has been furthering its vision as a new-age label that speaks to a millennial audience while championing great design. So naturally, when Bhaane decided to bring low-impact Veja sneakers to India in collaboration with Veg-Non Veg, the launch had to be equally compelling.

The French footwear brand, built on eco-friendly materials and conscious processes, is a favourite among celebrities like Meghan MarkleEmma Watson and Reese Witherspoon, and has also collaborated with designer Rick Owens for a collection in the past. For Veja’s India debut, Nimish Shah picked India Art Fair 2020 as the perfect backdrop which will be held this weekend in New Delhi.

While making the big announcement, the brand unveiled a compelling photo essay shot by photographer Karan Singh Sachdev, which captured the trainers’ travels across religious spots in Mumbai and Benares.

“In India, you take off your shoes before you enter a religious space… and this is one of the ways in which we become equal. These photographs remind us that there is more that unites than divides us,” explains Shah.

Source - Vogue 

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