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IFCCI Marcom Committee*LinkedIn India office visit

The Indo-French Chamber of Commerce & Industry (IFCCI), in collaboration with LinkedIn India, organized a distinctive knowledge session & office visit

The Indo-French Chamber of Commerce & Industry (IFCCI), in collaboration with LinkedIn India, organized a distinctive knowledge session and office visit under the aegis of the IFCCI MarCom Committee.

Ms. Payal S. Kanwar, Director General, IFCCI welcomed the guests and introduced the attendees to the Leadership of the committee; (Chairperson) Mr. Rajat Abbi, VP Global Marketing CMO India, Schneider Electric, and (Vice-Chairperson) Ms. Nikita Rustagi, Regional Director, centdegrés India. She highlighted the growing network of IFCCI members and the timely planning of this event to help member companies fully utilize LinkedIn's potential.

The session was led by Mr. Abhai Singh, Head of Sales Solution, LinkedIn India who talked about LinkedIn's continued growth, now surpassing 1 billion members globally and over 125 million in India. As the most trusted platform with unique data, LinkedIn is integral to business leaders' growth strategies. He discussed how LinkedIn is supporting many organizations by unifying their marketing and sales functions, effectively engaging audiences throughout the deal funnel. Mr. Singh also shared his insights on the importance of Marketing Sales Orchestration leading to better business outcomes, and what does LinkedIn’s Deep Sales Narrative means specifically for Marketers/Business heads. This was further

During this enlightening event, Mr. Anish Mayaramka, Senior Regional Account Director, APAC - Sales Solutions, LinkedIn and Ms. Mimosa Basu, Head of Marketing for Sales Solutions Business India, LinkedIn presented the importance of Leaders being active on LinkedIn & building brand credibility on the platform.

This was followed by a spotlight session and interaction with Mr. Rajat Abbi, VP Global Marketing & CMO India, Schneider Electric who shared his company's positive experience with LinkedIn Sales Navigator, emphasizing how it has facilitated connections, built trust within a short period, and accelerated the performance of their sales team. His insights underscored the practical benefits of using LinkedIn's advanced tools for achieving tangible business outcomes.

The session was interactive, with opportunities for CXOs to ask questions, share experiences, and discuss how LinkedIn can be integrated into their marketing and business strategies. The event concluded with a networking session followed by high tea.

 

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