New Delhi : MarCom Committee Launch Meeting

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IFCCI launched the MarCom Committee on 12th September 2019 at Schneider Electric India’s corporate office with Marketing and Communications heads of leading Indo-French companies in India.

The meeting commenced with an open address and introduction to IFCCI Committees by Ms. Payal S. Kanwar [Director General, Indo-French Chamber of Commerce & Industry] followed by a brief introduction of the Committee Chairs. The Committee's Chairman, Ms. Seema Siddiqui outlined the scope of the Marcom committee for FY 2019-20 with a broad vision on the core agenda for the FY.

The committee welcomed a special guest speaker from Google India, Mr. Tarang Goyal who shared his insights on “Data Driven Marketing”. Points of Discussion:

Scope for MarCom committee:

  • Platform for knowledge-sharing
  • Marketing Challenges and solutions
  • Best practices
  • Content creation

Potential themes of discussions for the upcoming sessions:

  • Measurement and metrics
  • Communication in the time of change
  • Internal communication
  • Crisis Communication

Overview on “Data-Driven Marketing” by Google India:

  • Consumer behaviour trends based on Google's global reports
  • Mapping Cost effective channels via Google Marketing Platform
  • Case studies on
  1. Understanding the customer
  2. Predicting marketing outcomes (for better sales-force)
  3. Personalized customer experience

Q & A session

  • Discussions on marketing challenges in different sectors, digital marketing, social media marketing etc.

Members to send potential themes of discussion to IFCCI team.

Tentative committee calls/webex/events laid out:

  • 2nd week of Nov 2019 - Round table in Mumbai
  • November – December 2019 - Release of a Handbook

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