Event report • Committee
New Delhi : MarCom Committee Launch Meeting
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IFCCI launched the MarCom Committee on 12th September 2019 at Schneider Electric India’s corporate office with Marketing and Communications heads of leading Indo-French companies in India.
The meeting commenced with an open address and introduction to IFCCI Committees by Ms. Payal S. Kanwar [Director General, Indo-French Chamber of Commerce & Industry] followed by a brief introduction of the Committee Chairs. The Committee's Chairman, Ms. Seema Siddiqui outlined the scope of the Marcom committee for FY 2019-20 with a broad vision on the core agenda for the FY.
The committee welcomed a special guest speaker from Google India, Mr. Tarang Goyal who shared his insights on “Data Driven Marketing”. Points of Discussion:
Scope for MarCom committee:
- Platform for knowledge-sharing
- Marketing Challenges and solutions
- Best practices
- Content creation
Potential themes of discussions for the upcoming sessions:
- Measurement and metrics
- Communication in the time of change
- Internal communication
- Crisis Communication
Overview on “Data-Driven Marketing” by Google India:
- Consumer behaviour trends based on Google's global reports
- Mapping Cost effective channels via Google Marketing Platform
- Case studies on
- Understanding the customer
- Predicting marketing outcomes (for better sales-force)
- Personalized customer experience
Q & A session
- Discussions on marketing challenges in different sectors, digital marketing, social media marketing etc.
Members to send potential themes of discussion to IFCCI team.
Tentative committee calls/webex/events laid out:
- 2nd week of Nov 2019 - Round table in Mumbai
- November – December 2019 - Release of a Handbook
