Ibis Brings Heart To Its Hotels With Ibism In India

ibis hotels in India have long been associated with convivial, cool, contemporary, caring and proactive employees, catering to over 100,000 travellers from India and abroad. Celebrating its decade-long journey in India, ibis hotels today, launched a new approach to hospitality - ibism, inspired by the changing demands of travellers for unique and personalised experiences.

A new identity change, ibism represents a cultural movement that does not judge or exclude and is designed for everyone, including families, friends, seniors, small businesses, couples travelling for leisure or partners on business. Placing people at the heart of everything, it is all about you - making guests feel welcomed, heart-warmed, incredible and like they belong. Taking the ibis brand further, 'ism' epitomises a personalised approach whether it's being trendy, fun, young, distinguished, quirky or anything that makes you feel alive and at home.

From the marketing collaterals to significant changes in the hotels themselves, ibism is present every step of the way, including:

Quirky and personalised communications across various touch points at the hotel, from signage at the front desk, security check-in, elevators, restaurants, bars and stationery in the rooms.

A change in uniform for employees - characteristically trendy, comfortable, casually chic uniforms with printed doodles that reflect AccorHotels' 'Born in France, Made in India' philosophy.

Filled with zest and flavouring - dining experiences at ibis hotels will also have a new and unique palate of tang with Spice It, the multi-cuisine restaurant.