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APC By Schneider Electric Focuses At Strengthening Its Connect With Startups By Extending Its Affordable Technology And Infrastructure

The sudden downpour and traffic snarls did little to dampen the enthusiasm of the entrepreneurs who packed the Tasar and Eri Hall at the Ritz Carlton in Bengaluru on Friday, May 18 for the gathering on ‘Scaling up for a Digital Future' hosted by APC by Schneider Electric and YourStory.

In a packed room of new age entrepreneurs, with businesses that were less than five years old, the event kicked off with a welcome address by Vishal Krishna, Business Editor at YourStory, who welcomed all the guest speakers, panellists, and attendees to an evening of learning, information, and growth hacks. The congregation witnessed high levels of engagement amongst participants and insightful interactions with the senior officials from APC by Schneider Electric and seasoned entrepreneurs from the startup ecosystem.

The welcome address was followed by a keynote address by Tushar Vashisht, Co-founder and CEO of HealthifyMe on ‘The Digital Consumer and How Organisations Should Approach Them’. According to him, businesses should consider themselves on the right path when consumers simply like to engage with them, even if it doesn’t necessarily end as a buy or sell proposition every time. “The user has to find value and like your app. The interaction has to be personalised,” he said. While maintaining that he was not a great believer in growth hacks, he added that it was important to take time to invest in the right team. He said that HealthifyMe’s marketing spend was slashed by, merely getting the right team in place. According to Tushar, the most important thing was ‘glocalisation’ and that localising has helped them gain 50 percent of market share.

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