Webinar • Event report
IFCCI MarCom Webinar on Generative AI for Marketing
IFCCI MarCom Committee, in collaboration with Publicis Groupe India, hosted an engaging webinar on Generative AI for Marketing by Mr. Amaresh Godbole.
IFCCI MarCom Webinar on Generative AI for Marketing
IFCCI MarCom Committee, in collaboration with Publicis Groupe India, successfully hosted an engaging webinar on 21st November 2024. Led by Mr. Amaresh Godbole, CEO, Digital Technology Business, Publicis Groupe India, the webinar focussed on Generative AI for Marketing and offered valuable insights into how AI is revolutionizing the marketing ecosystem. The event was attended by 90 participants comprising marketing professionals and industry leaders.
Key Highlights
- Creative Transformation with AI:
- how generative AI is redefining creative processes, from concept development and content writing to image generation and video creation.
- Attendees explored tools like Heygen and Runway and saw live demonstrations of AI-driven solutions that simplify and amplify creative workflows.
- Innovative Applications of AI:
- Text-to-Video Creation: The technology’s ability to generate videos directly from text inputs was showcased, highlighting its potential for rapid content development.
- Virtual Brand Ambassadors: The use of AI in creating lifelike virtual ambassadors for brands was discussed, illustrating how AI enhances customer engagement.
- Live Portrait Technology: The session also showcased how AI breathes life into old family photographs using advanced image editing and animation techniques.
- Real-World Use Cases:
- Participants learned how brands like Myntra are leveraging AI tools such as ChatGPT to enhance the fashion shopping experience through personalized recommendations and chatbots.
- Practical insights into embedding AI tools across marketing workflows were shared
A special thanks to the Annual Patron of IFCCI MarCom Committee: Sopra Banking Software
Led by Chairperson, Mr. Rajat Abbi, Chief Marketing Officer at Schneider Electric India, and Vice-Chairperson, Ms. Nikita Rustagi, Regional Director, centdegrés India, the IFCCI MarCom committee supports and closely cooperates with the other sectoral committees of the IFCCI with an intent to gain know-how on key marketing trends, technologies, the future of marketing, and much more. This webinar is part of IFCCI’s ongoing efforts to equip members with cutting-edge marketing knowledge and tools. Stay connected for updates on the upcoming MARCOM Fest, scheduled for March 2025 where we will delve deeper into transformative marketing strategies and innovations.
