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Renault India Targets Prospective Customers With Launch Of New Mobile App
French car major, Renault launched an all new version of the My Renault App with enhanced features in India. The company said with the update, the app is not only accessible to the existing customers but will also provide a platform for potential customers and enthusiasts to engage with the brand.
The OEM says that the new version of the app would now offer more than 90 exciting and innovative features, the biggest addition being the facility to explore the Renault range of Duster, Kwid, Lodgy and Captur, along with the functionality to submit an enquiry for new car and even book a car online with the preferred Renault dealer.
The company says it is taking a cue from the success of e- commerce in India, and the new My Renault App would now feature an enhanced e-commerce module which would enable online purchase of Renault accessories and merchandise along with the possibility to get certain items home delivered in select markets. Additionally the enhanced version of the My Renault app also introduces for the first time, ‘Refer-A-Renault’ programme, wherein a customer can refer friends and relatives to buy a Renault car and gets entitled for exciting benefits. Other immersive upgrades include a much simplified yet secure account creation and login process onto the app, apart from integration with Renault Finance and advanced service cost estimator, among a host of other features.
The company says that the app is linked to Renault Connect, the Renault’s Dealer Management System (DMS), which makes the dealers seamlessly integrated into the process for all the transactions taking place through the app. This integration also enables a secure registration and login process for customers on to the App, as earlier, however, the process being simplified to enhance user experience. Apart from DMS, the App also integrates information from various other systems like road side assistance, customer care, payment gateway, SMS and e-mail engines to provide customers a unique brand experience across the vehicle ownership cycle right from new vehicle enquiry stage.
