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Decathlon Inks Deal to Make Its Product Range Available on Flipkart
Customers will now be able to buy Decathlon’s entire product range online on Flipkart at the same prices as Decathlon’s physical stores.
E-commerce marketplace Flipkart and sporting goods company Decathlon on Monday announced a strategic partnership to bring the latter’s entire selection of sports equipment, fitness products, clothing, footwear, and accessories to Indian shoppers.
These products will be available at the same prices as the physical stores, exclusively on the Flipkart platform. The partnership will also enable Decathlon to market to Flipkart’s wider 100-million customer base, including tier-2 cities and towns across India.
Covering product listings in over 120 product categories (clothing, accessories, fitness equipment, sports goods, sports accessories, outdoor gear, and much more) from top brands including Quechua, Domyos, Kipsta, Btwin, and Kalenji, Flipkart will offer products across a broad price range — from INR 99–20,000 — with serviceability to over 10,000 PIN codes in India. Over 30 sports lines are expected to go live by December of this year.
Decathlon’s products have so far been available offline at their stores and also online at decathlon.in. Commenting on the strategic partnership, Rishi Vasudev, Head, Flipkart Fashion, said,“The sports and fitness industry in India is estimated to be worth $1.8 billion, while the online penetration in the category is currently pegged at only seven percent…This is a milestone partnership where a sports retail giant like Decathlon has chosen Flipkart as its preferred partner to expand its reach to online Indian shoppers.
