Webinar on the Marketing Roadmap and the new Marketing Mandates by Business Leaders


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IFCCI, under the aegis of Marcom Leaders' Group, is launching its Marcom E-Book "Marketing Roadmap" and organising a Webinar

IFCCI, under the aegis of MarCom Leaders' Group, is launching its MarCom E-Book "Marketing Roadmap" and organising a Webinar, as per the following schedule, to highlight and discuss how the profile of marketing function has evolved over time and the new marketing mandates set by business leaders.

Title: Webinar on the Marketing Roadmap and the new Marketing Mandates by Business Leaders

Day and Date: Thursday, 28th July 2022

Time: 3 p.m. to 4 p.m. 

The book takes a close look at some of the new challenges in the world of marketing and tries to address them with editorial contribution from business leaders. 

As you may be aware, marketing in an organization is now more purpose-led, more data-driven, more human-centered and collaborative than before. Stakeholder expectations have been reset, new-age technologies are leading digital transformation and businesses are leading with purpose.


  • 3:00 p.m. to 3:05 p.m. - Welcome Remarks and Introducing the E-Book by Ms. Payal S. Kanwar, Director General, IFCCI 
  • 3:05 p.m. to 3:12 p.m. - Showcase on How Sustainability has transformed 21st century Marketing by Ms. Jessica M., Associate Consultant - Marketing and Communications, TNP India
  • 3:12 p.m. to 3:19 p.m. - Remarks on Bootstrap Marketing for SMEs by Ms. Kim Collaco, Executive Director- International Affairs, ASA Corporate Catalyst (India)
  • 3:19 p.m. to 3:50 p.m. - Panel Discussion on Marketing Mandates by Business Leaders


  • Mr. Rajiv Sheth, Founder & CEO, All Good Scents

  • Ms. Krishna Vilasini, Director - Corporate Affairs & Engagement, L'Oréal India

  • Mr. Sudeep Gupta, Founder & CEO, Store My Goods


  • Ms. Indu Sharma, Senior General Manager - Communications, Schneider Electric India

Interested members are invited to join this Session.

Kindly RSVP at

Joining link will be shared upon receiving confirmation



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