Rendezvous with Mr. Kishore Kumar, Bigbasket on E-Commerce

IFCCI Consumer Goods & Services Committee is organising "Rendezvous with Mr. Kishore Kumar, General Manager - Brand Intelligence, Bigbasket on the Evolution of E-Commerce Industry", an insightful & interactive virtual session on E-Commerce.

                                                     Day & Date: Friday, 11th March 2022

                                                           Time: 11:00 a.m. to 12:15 p.m.

The virtual meeting will shed light on the evolution of the E-Commerce sector, key insights and learnings with case studies, how COVID-19 has led to a surge in e-commerce, and the impact it has had on the Consumer Goods and Services Industry.

                                                              Highlights of the session:

• Bigbasket & E-grocery overview

• About the changing sands in E-com - Global trends in Quick Commerce & Smart kiosks

• Observations on consumer behavior shift during COVID & the impact it had on Bigbasket

• E-Com as a source of insights for brands & also case studies where brands have partnered to grow disproportionately.

Program Outline:

11:00 am – 11:05 am – Opening Remarks by IFCCI

11:05 am – 11:10 am – Introductory Remarks by the Leadership of Consumer Goods & Services Committee

11:10 am – 11:45 am – Presentation by Mr. Kishore Kumar, Manager - Brand Intelligence, Bigbasket

11:45 am – 12:05 pm – Interactive Session with Members

12:05 pm - 12:15 pm – Concluding Remarks by the Leadership of Consumer Goods & Services Committee

                                                                 About the speaker:

Mr. Kishore Kumar has nearly 2 decades of retail experience across different organizations like RPG Retail, ITC & Bigbasket. He weaves magic with brand insights and has a rich experience in Retail Sales Strategy & Research. Currently, he is a General Manager at Bigbasket, heading the Brand Intelligence & Bigbasket accelerate programs. Brand Intelligence is a service that helps brands with consumer insights, targeted campaigns, consumer surveys, anything personalized. Brands leverage brand intelligence at Bigbasket for insights and business results.

Bigbasket accelerate is a partnership program for emerging brands where Bigbasket handholds and helps them scale at an early stage. BB accelerate works with start-ups and VCs to incubate brands at an early stage and become the single point of contact for hygiene, discoverability, campaigns & insights. Kishore has been with Bigbasket for 6+ years and has been part of the initial startup team for the BB Brand Intelligence and Accelerate programs. Prior to this, he has worked in organisations like ITC and RPG Spencers.

                                               RSVP to attend