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The Future of Consumer Intelligence is AI-Powered | Webinar

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IFCCI under the aegis of its MarCom Committee successfully organized an engaging webinar on “AI-Powered Consumer Intelligence & Actionable Insights”

The Indo-French Chamber of Commerce & Industry (IFCCI), under the aegis of its MarCom Committee successfully organized an engaging webinar on “AI-Powered Consumer Intelligence & Actionable Insights”, in association with consumr.ai. The session commenced with welcome remarks by Ms. Anuja Sharma, Manager – Communications, IFCCI & SPOC for the IFCCI MarCom Committee.

In his special remarks, Mr. Rajat Abbi, Chairperson, IFCCI MarCom Committee and Vice President – Marketing, Schneider Electric India, reflected on the Committee’s past initiatives and highlighted committee’s focus on creating platforms for knowledge sharing and fostering collaboration among marketing and communication professionals.

The session focused on one central question: How can businesses move beyond traditional consumer research to build real-time, actionable intelligence?

Addressing this, Mr. Vivek Bhargava, Co-founder, consumr.ai, and Ms. Jaishree Agrawal, Consumer Insights and Strategy Leader shared perspectives on the growing disconnect between consumer intent and their actual behaviour. The discussion emphasized how AI is helping organizations shift from retrospective analysis towards dynamic intelligence systems that combine behavioural signals from search, commerce ecosystems, social engagement, and content consumption.

Adding a practical dimension, Ms. Jaishree Agrawal showcased the consumr.ai platform through a live demonstration, illustrating how AI-powered intelligence can decode consumer behaviour, identify emerging trends, and generate actionable insights in real time. The walkthrough highlighted capabilities such as audience discovery, intent mapping, behavioural signal analysis, AI Twins, and structured intelligence systems.

Discussion Areas Covered:

• AI-powered consumer intelligence
• Understanding evolving consumer behaviour in real time
• Faster and smarter business decision-making
• AI Twins & synthetic audiences
• The next evolution of market research and innovation

Key Takeaway:

AI is transforming consumer intelligence in India-from understanding what consumers did to predicting what they will do next.

The shift isn't just about more data. It's about connecting signals across conversations, behaviour, transactions, and intent to generate actionable insights in real time. Brands are moving beyond traditional segmentation toward predictive, context-aware decision-making. 

The session concluded with an interactive Q&A, followed by a vote of thanks by Ms. Rishika Roy, Deputy Director, IFCCI North.

The IFCCI Marcom Committee, extends a sincere thanks to Consumr.ai for collaborating with us on this session & a special thanks to IFCCI Committee Annual Knowledge Patron: SBS. To view the recorded session, please click here: IFCCI MarCom Committee Webinar on AI Powered Future of Consumer Intelligence | IFCCI Webinar

For collaboration opportunities with the IFCCI MarCom Committee, please reach out to us at anuja.sharma(@)ifcci.org.in