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WEBINAR : How Soft Power and Business are Intertwined yet how little we know: The case of K-Pop in Indonesia

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How Soft Power and Business and Business are Intertwined yet how little we know: The Case of K-Pop in Indonesia

 

The Indo-French Chamber of Commerce & Industry

in association with Kedge Business school

is organizing a webinar on

 "How Soft Power and Business are Intertwined yet how little we know:

The case of K-Pop in Indonesia"

Objective of the webinar:

Understanding about Power and its form. Hard power such as economic or military is the easiest to comprehend however, there is a third kind of power - soft power - which while less concrete is also extremely important. Soft power is the ability to affect others to obtain the outcomes one wants through attraction and persuasion rather than coercion or payment. Soft power has long played a role in the decisions of government and business alike. 

The aim of the webinar is to provide a discussion on this relationship (Hard and soft power) by way of showing the example of South Korea’s much-loved K-Pop stars and how they have shaped the views of Indonesians, their spending preferences and career choices.

Speaker:

Prof. Peter von Staden

KEDGE Business School,

France Director of EA-DBA Program

Details:

Day & Date: Wednesday, 10th February 2021

Time: 3:00 pm to 4:30 pm

 

There is no registration fees.

RSVP:  employment.service(@)ifcci.org.in

*Limited seats only

Prior registration mandatory

We look forward to your participation!

 

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