The one thing that has always benefitted the wines of France is consistent marketing—200 years of it to be precise.
Indo-French Business Relations | | The Financial Express
The one thing that has always benefitted the wines of France is consistent marketing—200 years of it to be precise. Since the beginning of the recorded era, France has put its entire populace behind the task of making or marketing its wines. If it wasn’t Clovis going up to Reims to be baptised and the other kings being coronated thereby cementing Champagne as the wine of kings, it was the common farmer and his family hiding their precious bottle stock from the invading Nazis. From the monks finding a way to capture fizz in a bottle (and no, it wasn’t just in Champagne that this happened, but in other parts of France, too) to Napoleon creating a classification that would immortalise the region of Bordeaux and its wines, the French wine has always been more than just a pairing possibility with an evening meal. It’s part of the very essence of being French.
Recently, the Union des Grands Crus de Bordeaux (UGC) came down to Hyderabad to present a small yet enviably lavish selection of their wines. I was fortunate enough to be in the city and even more fortunate to be included amongst the chosen few invited exclusively to come and taste these beauties.