That French Wine Is Among The Best In The World Can’t Be Re-Emphasised Enough, Says Magandeep Singh

The one thing that has always benefitted the wines of France is consistent marketing—200 years of it to be precise.

Indo-French Business Relations  |   | The Financial Express

The one thing that has always benefitted the wines of France is consistent marketing—200 years of it to be precise. Since the beginning of the recorded era, France has put its entire populace behind the task of making or marketing its wines. If it wasn’t Clovis going up to Reims to be baptised and the other kings being coronated thereby cementing Champagne as the wine of kings, it was the common farmer and his family hiding their precious bottle stock from the invading Nazis. From the monks finding a way to capture fizz in a bottle (and no, it wasn’t just in Champagne that this happened, but in other parts of France, too) to Napoleon creating a classification that would immortalise the region of Bordeaux and its wines, the French wine has always been more than just a pairing possibility with an evening meal. It’s part of the very essence of being French.

Recently, the Union des Grands Crus de Bordeaux (UGC) came down to Hyderabad to present a small yet enviably lavish selection of their wines. I was fortunate enough to be in the city and even more fortunate to be included amongst the chosen few invited exclusively to come and taste these beauties.

Read More.

Our events

< October 2018 >
Mon.Tue.Wed.Thu.Fri.Sat.Sun.
1
2
3
4
5
6
7
8
9
10 11 12
13
14
15
16
17
18
19
20
21
22
23
24
25 26
27 28
29
30
31

Upcoming Events

Annual Sponsors 2018-19

    • Accor Hotels
    • Air France India
    • Altran
    • Amplus Solar
    • BNP Paribas
    • Bharat Forge
    • Bharti AXA General Insurance
    • Bolloré Logistics India Private Limited
    • Chadha & Co.
    • Club Med Resorts
    • Credit Agricole Corporate & Investment Bank
    • Dassault Systemes
    • Decathlon India
    • EDHEC Business School
    • EM Lyon Business School
    • ESK India
    • Elior India Catering LLP
    • Engie India
    • HEC Paris
    • Indsight Growth Partners
    • K & S Partners
    • Mane India
    • Michelin India
    • NRB Bearings
    • Orange Business Services
    • PWC
    • Peraj Insurance Brokers
    • Pernod Ricard India
    • Rennes School Of Business
    • SAS Partners
    • SBI Mutual Fund
    • SKP Group
    • Safran India
    • Sanofi India
    • Société Générale
    • Sodexo India
    • TNP Consultancy
    • Thales Group
    • The American Business School, Paris
    • Total India
    • Toulouse Business School
    • Trilegal
    • UGGC Avocats
    • Vodafone India

IFCCI Head office

French Bank Building 4th Floor, 62 Homji Street, Fort - Mumbai 400 001

Tel: + 91 22 6610 4755 
Fax: + 91 22 6747 9760 
Email: contact@ifcci.org.in

© 2018 CCI FRANCE INDE