Pernod Ricard Expects International Brands To Contribute More To Its India Business

Indo-French Business Relations  |   | Business Standard

French wine and spirits major Pernod Ricard expects contribution of its imported brands to India business to rise with the category witnessing faster growth than locally-bottled ones. According to Pernod Ricard India (PRI), youths in India are dictating the trends in favour of international brands, which is supported by with rise in disposable income and ambitions to upgrade.

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