Workshop on Brand Building with Mitu Samar

May 26, 2017


The Indo-French Chamber of Commerce and Industry (IFCCI) is organizing a Workshop on Branding and Reputation with Ms Mitu Samar (Profile here) on Friday, 26th May 2017 in Mumbai.


Most companies invest huge sums in advertising and PR to build recall of their brand. However, many a times, the recall does not result into sales and loyalty. Instead, they are a function of recommendations, word of mouth and brand experiences of fellow stakeholders. A well balanced equation of brand recall, brand promise and promise delivery (actual experience) has become extremely critical in building a corporate brand.

The session will touch upon points on how through customer orientation, companies can leverage customers as brand ambassadors, bring in brand differentiation and generate meaningful ROI.


Details for your reference:

Day and Date : Friday, 26th May 2017
Time : 2:30 pm (Registration) 03:00pm – 5:00pm (Session Begins)
Venue : Trilegal, One Indiabulls Centre, 14th Floor, Tower One, Elphinstone Road, Mumbai - 400013


Member: FREE
Non-Member: Rs 500/- per head (inclusive of taxes)

Few seats available

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Request you to kindly make yourself available for the session or alternatively depute someone from your office to join this event.

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