Presentation:
Understanding the cultural realities that could positively impact your business relationship is the key to success in India.
There are some basic facts that can equip you with an understanding of Indian business life to help you optimize your success.
India is a land of contrasts. Each person you meet will be a unique blend of Indian/Western values. Moreover the behaviour of people will differ depending on their socio-economic strata, educational background, class, religion, exposure to global business methods and a myriad of other parameters.
Cultural life in India can be described as a constant negotiation between strongly held traditional values and emerging modern business and personal practices. While this dynamic may sometimes cause frustration to foreigners doing business in India, it is also the means by which India has been defining itself in relation to the global market, protecting its own resources, and attempting to positively benefit Indian interests as much as possible while becoming a formidable player.
And most of all remember to take all of this with a pinch of salt. Don’t be surprised if the situation is entirely different. After all this is India in the 21st century and the Elephant is fast learning how to dance !
